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Black Entrepreneur Experience

Sep 26, 2018

Healthy Roots is the first line of natural hair dolls to enter the toy industry. Their mission is to bring diversity to the toy aisle with products that reflect the diversity of our reality.

Founder Yelitsa Jean-Charles and TedxTalk Speaker represents the voices of young girls of color in the toy industry with products that empower, educate and inspire self love.

Healthy Roots is a toy company that creates dolls and storybooks that reinforce positive self-perceptions of the richly diverse, varying shades of complexion and natural hair textures among girls of color. Societal beauty standards negatively impact the self perception of girls of color.